Here is a great list of ways to to grow your small business in the digital realm.
1. More communication and less marketing?
My thinking on social media and the online space has evolved greatly over the past few years. When I started my business, I was all about marketing. But the more I work with businesses and their social media and digital presences, I’ve moved away from that. I still use the word marketing in my pitch because that’s what businesses want, but I think that any real success in the online space comes when we have a shift in thinking away from marketing, and more toward communication and customer experience. Often the right mindset within the culture of your business makes all the difference. I try to disavow my clients of the notion of marketing right from the get-go, even though there is marketing involved. By focusing on marketing, most small businesses make the leap directly to outbound marketing and spitting out sales messages. By turning the focus on the customer, they get a better understanding of how they should be using their online presence. We need less “me” and more “you.”