4 Ways Entrepreneurs Can Amplify Content On LinkedIn

4 Ways Entrepreneurs Can Amplify Content On LinkedIn

LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume.

Since then, the platform has grown to more than 225 million users across the world, who use LinkedIn not only as a place to showcase career skills and ambitions, but also to have conversations around specific topics in the more than 1.8 million groups, look for new jobs and get news about their areas of interest.

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6 Digital Growth Areas for Small Businesses in 2013

Here is a great list of ways to to grow your small business in the digital realm.

1. More communication and less marketing?

My thinking on social media and the online space has evolved greatly over the past few years. When I started my business, I was all about marketing. But the more I work with businesses and their social media and digital presences, I’ve moved away from that. I still use the word marketing in my pitch because that’s what businesses want, but I think that any real success in the online space comes when we have a shift in thinking away from marketing, and more toward communication and customer experience. Often the right mindset within the culture of your business makes all the difference. I try to disavow my clients of the notion of marketing right from the get-go, even though there is marketing involved. By focusing on marketing, most small businesses make the leap directly to outbound marketing and spitting out sales messages. By turning the focus on the customer, they get a better understanding of how they should be using their online presence. We need less “me” and more “you.”

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Pi’s Epic Journey

Pi’s Epic Journey

This is a bit late, but everyone needs to check out this beautiful site that takes you through the journey of creating Life of Pi, and Pi’s experience on the boat. The website leverages immersive HTML5 and Paralax scrolling to create the narrative.

http://journey.lifeofpimovie.com/#!/waves

Quiet City: Winter In Paris

I continue to be amazed by  really well executed time lapses of city scapes. In this shot by Andrew Julian, we get beautiful view of Paris in the winter. It’s clear why it got a Vimeo Staff Pick.. check it out.

Gatorade G2 – Paid Like A Pro Facebook App

Gatorade G2 – Paid Like A Pro Facebook App

Project/Campaign: Gatorade – Paid Like A Pro

Description: Management of a contest and Facebook application for Gatorade in association with the Sports and Social Clubs. The contest pit Sport & Social teams against each other via votes. The team with the most votes would win prizing for their team (equipment, Jerseys, etc.)

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